LOS ANGELES, CA (September 30, 2016) It’s a new day at True Religion and the California based brand is ushering it with a new campaign entitled THIS IS TRUE, an outdoor and digital campaign that will launch October 3 with new ambassadors’ Empire’s Bryshere (Yazz The Greatest) Grey and Ireland Baldwin who will be joining current ambassador Russell Westbrook.
The campaign is meant to ignite the individuality of the True Religion consumer. As their 15-year anniversary approaches, the brand has gained a true understanding of who their consumer is and has created a campaign that embodies their confidence and non-conformist values.
Each ambassador is a reflection of the True Religion consumer: diverse, unique and driven with a passion to remain true to themselves.
Mike Rosenthal shot Russell Westbrook; Ireland Baldwin was shot by Matthew Sprout and Bryshere (Yazz The Greatest) Grey by Jai Odell. All three were styled by Wyman Chang. photos: https://we.tl/CmeHQgidNG
The campaign breaks in select digital outlets and outdoor on October 3rd.
ABOUT TRUE RELIGION
Since 2002, True Religion has crafted denim that speaks to the uniqueness found in all of us. Sparking individuality with quality fits and unique design details, True Religion recognizes denim as a universal necessity—invariably innovating its fits, washes and distinctive stitch, to deliver jeans entirely different from the norm. The brand also presents vintage inspired knits, graphic tees and activewear.